Vladimir Ceric

Improving efficiency is a clear and straightforward methodology that can bring numerous benefits to any business, regardless of the industry they are in. Even if a company holds a stable market position and is not particularly concerned about business performance, implementing operational improvements can deliver many benefits, primarily to its most important resource – people.

Everywhere we look, we see sparkling success stories of smart campaigns delivered by sophisticated, data-driven marketing. However, the harsh reality is that too many marketers are stuck working with manually-filled spreadsheets and reports that deliver zero value or new insights.

This guide is here to explain in detail the five stages marketers need to go through on this enlightening journey to full analytical maturity.

With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully optimize and direct your app towards success.
Mobile app development has grown into an industry of its own, covering everything from gaming and social networking to personal finance and e-commerce. It’s a crowded marketplace for most app categories, and the fierce competition is making app developers especially vigilant when ...

With live events coming back, it is the right time to find out exactly how much things have changed, and how all of this reflects on your business. For this, you need recent and accurate data to analyze and understand.

The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot tougher if you don’t monitor the right KPIs.
For any media outlet, keeping a close connection with your audience is crucial. But, with so many channels today, this is becoming increasingly difficult. Your content gets commented on across social media, in discussion forums, and (if you’re lucky) on your website. That’s a lot of channels to keep track of ...

Fans follow your games on TV, come to stadiums (when they can), read about your club in the papers or online. But how much do you really know about them? Actually, more than you think. The real question is how can you benefit from this knowledge.

Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to make sure they remain competitive in today’s market.
Competition is fierce in the telecommunication sector, so it’s essential for telecoms all around the world to gain any advantage they can. The best way to achieve and retain market leadership is to closely monitor a range of KPIs covering an area spa...

Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your key success metrics.
These days, there are data visualization examples everywhere: from printed ads through TV news shows to social media videos. Consumers and business people alike have become sophisticated recipients and users of information – it’s not just marketers anymore. Many media outlets and b...

Regardless of the industry you are working in, the website is at the very core of marketing strategies in companies of all types and sizes. So keeping a close eye on its performance is crucial. Here are the 10 most important KPIs you need to look at regularly.
Marketers rely on a plethora of information, the primary ones being about their customers: they want to know who their customers are, what they do, what they like, and how they behave. Social media has helped a lot in understanding the ...

Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where a skilled marketer can make a difference, and turn the company website into a real business performer.
Despite the phrase “never judge a book by its cover”, that’s exactly what most website visitors do. Serve them an unresponsive, slow and ugly website, and they will go and buy somewhere else. In fact, it takes just 50 milliseconds for users to form...

The expression “time is money” is so true when it comes to the everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we have highlighted the 8 most important metrics they need to monitor around the clock to remain successful.
For a marketing professional working in a data-driven world, the ability to collect and analyze campaign performance data has become vitally important. Whether you’re launching, monitoring, or o...

You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By tracking the right metrics, of course.
Releasing an ad campaign requires a lot of preparation. Keyword research, campaign naming, creating ad groups, writing copy for the ads, getting the right visuals… it’s a lot of hard work. Once you have released the ads and the first customers slowly start coming to your website, online or offline shop, it look...

IT security news doesn’t always reach the headlines. But on this weekend, one malware made it to the top. Meet WannaCry, the ransomware that made many people around the world wanna cry, and learn how not to become one of them.

The new Microsoft’s server operating system is finally here, and we’ve prepared a list of the most important new features, including the ones you won’t find on other blogs.

Talent and creativity, combined with persistence and a desire to make something you really believe in, always lead to great things. Damjan Stankovic has joined his designing talent with a long-lasting passion for mechanics, and created Rhei, a unique clock in which time literally flows.